Marketing Your Event

So, you’ve put loads of effort in and you’ve got your Charity place.
But do enough people know about it? Have you made it the topic of conversation at work? Have all of your friends cleared their diaries just so they can help you raise money for your chosen charity?
If you can answer yes to the three questions above, then you sound like you know what you’re doing.

• Publicity materials:
  Get your event noticed with eye catching materials: posters, flyers and business cards – use your imagination!
• Make the most of the internet and email:
  Heard of the social networking sites Facebook, MySpace and Twitter? They’re excellent for spreading the word about an event to friends and friends’ friends and friends’ friends’ friends. You get the idea.
  Also, have a think about sending a blanket email out to family, friends and work colleagues about your fundraiser. Or if you’ve got the time, send out individual emails to people you know and ask them to sponsor you and come and support you.
  Remember, little touches like this go a long way.
• Work with the local media.
  If you’re running a big event and you really want to get a lot of people involved with it, or maybe you have a personal story to tell, then let your local media know all about it. Get in touch with news desks at newspapers or try and get radio and television stations interested.
  Also, think about setting up a personalised sponsorship page on one of the Online Fundraising sites. More information on these can be found here. It’s a really easy way for people to sponsor you and add Gift Aid to their sponsorship.
• Gift Aid
  Charities love it. Why? Because for every £1 people sponsor you, charities can claim an extra 25p back from the Government. So, really encourage your family, friends and colleagues to beef up all of their sponsorship money by adding Gift Aid to it.